Jose Fernandez Dead: Marlins Pitcher Dies in Boating Accident, Arnold Palmers Daughters, Amy & Peggy: 5 Fast Facts You Need to Know, Winnie Walzer, Arnold Palmers Wife: 5 Fast Facts You Need to Know, Sam Saunders, Arnold Palmers Grandson: 5 Fast Facts You Need to Know, Arnold Palmer Dead: Golfing Legend Dies at 87, Please review our privacy policy here: https://heavy.com/privacy-policy/, Copyright 2023 Heavy, Inc. All rights reserved. He has won titles as an amateur, professional, and as a senior player. His first tour win came the following year at the Canadian Open. Her Death in 1999) and Kathleen Gawthrop (M. 2005; His Death in 2016) Children: Amy Palmer and Peggy Palmer: Height: 5 . [47] Palmer created the Arnie's Army Charitable Foundation to help children and youth. He retired from tournament golf on October 13, 2006, when he withdrew from the Champions Tours' Administaff Small Business Classic after four holes due to dissatisfaction with his own play. We have estimated Arnold Palmer's net worth , money, salary, income, and assets. 1308 He represented everything that is great about golf. Arnold was someone who was a pioneer in his sport. Here's everything we know about the late golfing legend. If you do not know, We have prepared this article about details of Arnold Palmers short biography-wiki, career, professional life, personal life, todays net worth, age, height, weight, and more facts. In fact, according to Forbes estimate, his combined golf and business revenue brought him $1.3 billion. He was previously hospitalized with high blood pressure. The basis of their strategy was two-fold. His name still has that much impact. Golf Digest (@GolfDigest) September 26, 2016. However, his business skills increased his career earnings to $875 million, which included sponsorships, appearances, licensing, and course design fees. He is the winner of seven Ryder Cup, four UBS Cup, and six World Cup. *Note: The 1963 Canada Cup was shortened to 63 holes due to fog. The champion was also one of the original inductees to the World Golf Hall of Fame, joining the first class of 1974. Palmer's design partner was Ed Seay. For each of his wins at the Masters, Palmer's caddie was Nathaniel "Iron Man" Avery; at the time, Augusta National required all golfers to use the club's own caddies. [14] Palmer went on to win the Open Championship in 1961 and 1962, and last played in it in 1995. Palmer married his second wife, Kathleen Gawthrop, in 2005. Palmer was heralded as an icon in the game of a golf and a role model. Legendary golfer Arnold Palmer has died. There is a statue of Palmer made by Zenos Frudakis, holding a golf club in front of the airport's entrance, unveiled in 2007. Hill Airport in 1928, Latrobe Airport in 1935 and Westmoreland County Airport in 1978. Palmer was awarded the Presidential Medal of Freedom in 2004 and the Congressional Gold Medal in 2009. Matthews and associated parties counter-claimed that Palmer and associated businesses committed several acts, including breach of contract, breach of implied duty of good faith and violations of Florida's Deceptive and Unfair Trade Practices Act. From 2007 to 2009, Palmer was the sole honorary starter. Most analysts agree that the No. All of Palmer's endorsements, licensing, spokesman deals, and commercial partnerships were managed by Arnold Palmer Enterprises. If you adjust his earnings for inflation, his estate would be $1.4 billion! Palmer briefly attended Wake Forest College on a golf scholarship, but left to enlist in the US Coast Guard where he served for three years. When Arnold Palmer died in September at 87, he left behind more than his legacy. He played the remaining holes but did not keep score. . He attended Clemson University in South Carolina on a golf scholarship, and turn pro in 2008. CUT = missed the half-way cut Words cannot describe the loss of Mr. Arnold Palmer. Arnold Palmer will celebrate 94th birthday on a Sunday 10th of September 2023. Arnold's grandson, Sam Saunders, became a professional golfer. [26][27], One of Palmer's most recent products (mass-produced starting in 2001) is a branded use of the beverage known as the Arnold Palmer, which combines sweetened iced tea with lemonade. He first visited Orlando in 1948 during a college match. He quickly went on to establish himself in the golf community, winning the 1958 Masters Tournament. Palmer obviously was a golf legend, but he was also a marketing and business legend. And just like Michael Jordan, the vast vast vast majority of Palmer's earnings came outside of playing hisprofessional sport. When provided, we also incorporate private tips and feedback received from the celebrities or their representatives. became famous? [10], Palmer won the first World Match Play Championship that was held in England. Palmer still makes money even in death, according to Forbes. Although he failed to win, losing out to Kel Nagle by a single shot,[10] his subsequent Open wins in the early 1960s convinced many American pros that a trip to Britain would be worth the effort, and certainly secured Palmer's popularity among British and European fans, not just American ones. His public memorial service was held October 4 in Latrobe, Pennsylvania. His devotion to the family and down to earth nature made him one of the most accessible and popular public figures in history with a net worth of $675 million. Palmer had a tough break; he spent a lot of his best years playing against a prime Nicklaus. Other outlets have the golf star's fortune valued at nearly $875million. Save my name, email, and website in this browser for the next time I comment. September 10, 2014. Who is Arnold Palmer Read more about those deaths here: Mylan Hicks Cause of Death: How Did the Football Player Die? He is also the winner of the 1996 Presidents Cup. Arnold Palmer was a sports legend, winning his first professional golf match in 1955, per Britannica. Net Worth Net Worth 2020 $700 Million Salary 2020 Not known With the net worth of $700 Million, Arnold Palmer is the # 1308 richest person on earth all the time follow our database. Palmer himself was known to often order and drink this particular combination. Arnold's total on-course earnings were $7 million and that's after adjusting for inflation. Further, eight of his employees went on to receive $25,000 each. Born on September 10, 1929, Arnold Palmer was a professional golfer. The licensing, endorsements, spokesman associations and commercial partnerships built by Palmer and McCormack are managed by Arnold Palmer Enterprises. When he hits the ball, the earth shakes. Arnold Palmer Net Worth 2023: Age, Height, Weight, Wife, Kids, Bio-Wiki, Kathleen Gawthrop (m. 20052016), Winifred Walzer (m. 19541999), Yes (Amy Palmer Arnold Palmer, Peggy Palmer). Arnold Palmer earned a total of $7 millionon the course as a professional golfer. In March, his grandson, pro golfer Sam Saunders, said Palmer wouldnt be as much of a presence at the Arnold Palmer Invitational: I think his availability to get out and be on the course and be seen as much will be limited. A question-and-answer session replaced the traditional press conference, said Golf.com. At the time of his death, Arnold Palmer's net worth was $700 million. [10] Winnie died at age 65 on November 20, 1999, from complications due to ovarian cancer. Palmer's social impact on golf was unrivaled among fellow professionals; his modest origins and plain-spoken popularity helped change the perception of golf from an elite, upper-class pastime of private clubs to a more populist sport accessible to middle and working classes via public courses. He was the first golfer to be awarded the Presidential Medal of Freedom and the second golfer, after Byron Nelson, to be awarded the Congressional Gold Medal. He was also a prolific designer of courses around the world. Long known for his preferred drink of half-lemonade and half-iced tea a drink known appropriately enough as the Arnold Palmer the active entrepreneur partnered with AriZona Beverage Company in 2001 to sell a canned version featuring both his name and face. He is known to popularize the sports of golf. Palmer died on September 25, 2016 (shortly after his 87th birthday) while awaiting heart surgery at the University of Pittsburgh Medical Center (Shadyside) in Pittsburgh, Pennsylvania. At the Coast Guard Training Center in Cape May, New Jersey, he built a nine-hole course and had some time to continue to hone his golf skills. Before Ben Hogan won that championship in 1953, few American professionals had traveled to play in The Open, due to its extensive travel requirements, relatively small purse, and the style of its links courses (radically different from most American courses). [13] British fans were excited about Palmer's playing in the Open. [18], Palmer was eligible for the Senior PGA Tour (now PGA Tour Champions) from its first season in 1980, and he was one of the marquee names who helped it to become successful. Arnold Palmer Net Worth $675 Million In 2004, Arnold Parmer won the Presidential Medal of Freedom. And Palmer wasn't exactly a slouch in the earnings department. If you do not know, We have prepared this . He has also successfully represented his country on several events. [29] In 1974, Palmer, along with partners Mark McCormack and Don Massey, purchased a Cadillac dealership in Charlotte, North Carolina. In 1997, Palmer and fellow golfer Tiger Woods initiated a civil case in an effort to stop the unauthorized sale of their images and alleged signatures in the memorabilia market. [52], Palmer was a Republican, and donated money to Pat Toomey, John McCain, Mitt Romney, Rick Santorum and George W. Bush. #2) Endorsements would never be tied to winning, since eventually everyone stops winning. He won 62 PGA Tour titles from 1955 to 1973 and was one of the 13 original inductees into the World Golf Hall of Fame. "What other people find in poetry, I find in the flight of a good drive," Palmer said. Out of celebrities who have passed away, only Michael Jackson has earned more money. [62] His estate was valued at $875 million and was divided between his two daughters, his second wife (who received $10 million), eight employees who received $25,000 each, and his charity, Arnie's Army, which received $10 million.[63]. Simpson were spokespersons for Hertz Rent-a-Car. Palmer was married to the former Winnie Walzer (19341999) for 45 years; the couple had two daughters. During the matches, the players paid tribute to Palmer, which included wearing a special logo, button and pin. His second wife also received $10 million, and his charity known as Arnies Army received $10 million. Today, Arnies Army Charitable Foundation provides financial support to institutions and organizations that help children, youth, families, the environment and the communities in which we live. There is a childrens hospital in his name. In his career, he has won four Masters Tournament, one U.S. Open, and two The Open Championships. He amassed his vast fortune thanks to his successful business endeavors. Johnston inked a new contract with AriZona after Palmers passing, and expansions to the product line are in the works. He went on to acquire multiple dealerships across the United States. Also during the 1970s, Palmer purchased a Cadillac dealership in North Carolina. His wins in the 1960s include Canada Cup, Long Island Open, Panama Open, Australian Open, Piccadilly World Match Play Championship, and Wills Masters. (@APinv) June 15, 2014. Palmer was married to Winnie Walzer (1934-1999) for 45 years. In 2017, Forbes reported that his estate earned $40 million in the first year following his death. As per our current Database, Arnold Palmer died on Sep 25, 2016 (age 87). RIP to young +old inspirations and prayers 4 their families, Hugh Hewitt (@hughhewitt) September 26, 2016. On hearing about Palmer's death, Tiger Woods said, "My kids were born at the Winnie Palmer Hospital for Women & Babies, and his philanthropic work will be remembered along with his accomplishments in golf." MillerCoors is launching an Arnold Palmer Spiked Half & Half this yearand has plans for a national rollout in 2018. [67] PGA of America president Derek Sprague stated: The game has never known a more enthusiastic sportsman than Arnold Palmer. Palmer also won three other majors during those six years. Even after winning 92 golf tournaments, Palmer earned only $7.0 million in winnings. Movie Actress. Neither Nicklaus or Woods ever put together a four-year stretch with at least six wins in each year. There, he met his future wife, Winifred Walzer, and they remained married for 45 years until her death in 1999. Learning how to fly an airplane. Learn about Arnold Palmer's age at the time of death, height, weight, dating, wife, girlfriend & kids. In 2010, longtime friend and competitor Jack Nicklaus was appointed by Augusta National to join Palmer. This led to the formation of Palmer Course Design in 1972, which was renamed Arnold Palmer Design Company when the company moved to Orlando, Florida, in 2006. Politician. Also provoking sadness in the world of sports: Marlins pitcher Jose Fernandez died earlier Sunday in a tragic boating accident in Florida. He was previously married to first wife, Winifred (Winnie) Walzer, the mother of his children, who died in 1999 at age 65 from complications of ovarian cancer, according to Golf Channel. He is the recipient of the 2000 Payne Stewart Award. [8], Palmer's first tour win came during his 1955 rookie season, when he won the Canadian Open and earned $2,400 for his efforts. His fans declared themselves to be members of "Arnie's Army.". $3.6 million is a decent amount of money, but not really enough to sustain. Legendary golfer Arnold Palmer hailed as a role model, an icon, and a gentleman has died on what was already a sad day for the sports world. In March, due to a nagging shoulder injury, Palmer was not able to fulfill his duties as honorary starter at the 2016 Masters, Golf Digest had reported. He owned the Bay Hill Club and Lodge in Orlando, Florida, which serves as the venue for the Arnold Palmer Invitational (renamed in 2007, originally the Bay Hill Invitational) on the PGA Tour. Died On: Sep 25, 2016 (age 87) Birth Sign: Virgo Categories: Baseball Player. Palmer designed more than 300 golf courses in 37 states, 25 countries, and five continents (all except Africa and Antarctica), including the first modern course built in China, in 1988. He was a legend. [43][44], During the spring and summer months, Palmer resided in Latrobe, and he spent winters in Orlando and La Quinta, California. Who is Arnold Palmer Arnold Daniel Palmer was born on September 10, 1929, in Latrobe, Pennsylvania, to his parents Milfred Jerome Deacon Palmer and Doris Palmer. With the net worth of $700 Million, Arnold Palmer is the # The couple had two daughters, and they remained together until his wifes death in 1999. He's the defining figure in golf. His estate was divided among his two daughters. So, how wealthy was Arnold Palmer? To conquer his own fear of flying, Palmer pursued his pilot certificate. USA Today described Palmers contribution to his sport and country by saying, Along the way he became one of the sports best players and a successful businessman, philanthropist, trailblazing advertising spokesman, talented golf course designer and experienced aviator. He was inducted into the Golf Hall of fame in 2004, and died with a net worth of $675 million and 62 titles on the PGA Tour, according to USA Today. Palmer thought he would pilot a plane for the last time on January 31, 2011,[10] and flew from Palm Springs in California to Orlando in his Cessna Citation X. He was inducted into the World Golf Hall of Fame in 1974. Arnold Palmer died Sunday at the age of 87 due to complications related to heart issues. He thought it was dishonest and would be obvious to the public. [19], In 2004, he competed in the Masters Tournament for the last time, marking his 50th consecutive appearance in that event. Many sports insiders consider him to be the father of modern-day sports marketing. Between his professional golf career and business interests, Palmer earned a lot of money over the course of his life. He was 86 years old at the time. As you may have heard by now, Arnold Palmer died last night at the age of 87. His most prolific years were from 1960 to 1963, during which he won 29 PGA Tour events in four seasons. His stellar performance at the 1960 British Open helped gain him many British and European fans, although he was disappointed with his runner-up finish. In 1971, he purchased Latrobe Country Club (where his father used to be the club professional) and owned it until his death. Lets look at Palmers golfing career and business interests, which both contributed to his net worth. [10] He was admitted three days earlier to undergo testing on his heart. Their partnership was one of the most significant in the history of sports marketing. 's family members. Golf legend Arnold Palmer died on Sunday at age 87. indicates the event was won in extra holes. [61] After his funeral, he was cremated and his ashes were scattered in his hometown at Latrobe Country Club. Scroll below and check our most recent updates about Arnold Palmer Net Worth, Salary, Biography, Age, Career, Wiki. In 2012, golf's The Big Three reunited as South African golfer Gary Player joined for the ceremonial tee shots as honorary starters for the 76th playing of the Masters Tournament. That's how Palmer hopscotched from endorsing one airline to another, one hotel to another, one car to another. He soon earned the nickname "The King" which reflected both his dominance on and off the golf course. Even death can't slow down the earning power of a sports star as popular and lucrative as Palmer. His brand, like the Jordan Brand, is eternally earning respect and worth something. In 1954, Arnold Palmer got married to Winifred Walzer. He was known to have a fear of flying, and this led him to earn a pilot certificate. It became J.D. That's the same as around $60,000 today. Less than a week after Palmer died, his life was celebrated by both teams at the Ryder Cup at Hazeltine National Golf Club in Chaska, Minnesota, just outside the Twin Cities. Palmer was greatly disappointed by his runner-up finish in the 1960 British Open. Other brands like Nestea, Lipton Brisk, and Snapple also sell this drink, but without the Arnold Palmer trademark. He signed his first endorsement deal in 1959 with the golf club maker Wilson. (adsbygoogle = window.adsbygoogle || []).push({}); You have entered an incorrect email address! He was also a writer and has written many books in his career. Arnold Palmer's Net Worth: Arnold Palmer's net worth was estimated to be $ 875 million at the time of his death. He attributed the fortune by participating in a number of golf tournaments in his career. Furthermore, from 1955 to 1971, he won a PGA Tour event every year. At the time of his death, Arnold was one of the wealthiest athletes of all time with a net worth of $700 million. However, public FAA records show he was issued a new third-class medical in May 2011. In describing the effect that Palmer had on the sport, biographer James Dodson stated: Palmer thought he would pilot a plane for the last time on January 31, 2011, and flew from Palm Springs in California to Orlando in his Cessna Citation X. Palmer got into the car business in 1974 when he, along with partners Mark McCormack and Don Massey, purchased a Cadillac dealership in Charlotte, North Carolina. Tiger Woods Net Worth: $800 million Total Winnings from Golf: $120 million Total Career Earnings:. During his lifetime, these endorsement deals paid Arnold an astonishing $1.3 BILLION after adjusting for inflation. (Getty) "He has been in failing health since the fall of 2015 and made his last real public appearance on the first tee of the 2016. [17], Palmer won the Vardon Trophy for lowest scoring average four times: 1961, 1962, 1964, and 1967. In 1971, Palmer purchased the Latrobe Country Club - where he grew up playing. said The Pittsburgh Post-Gazette newspaper. The fact that he was frailer and couldnt hit the ceremonial drive didnt matter, not really. He formed the company Palmer Course Design in 1972 with his design partner Ed Seay; it was renamed to the Arnold Palmer Design Company in 2006. [10][57] According to their website: "[The airport] started as the Longview Flying Field in 1924. He has won several PGA Tours and has won the Masters Tournament four times in his career. 86th birthday - As of January 2023, Arnold Palmer had an estimated net worth of more than $875 million at the time of his death. In 1974, he was inducted into the World Golf Hall of Fame. Palmer owned multiple businesses, many of them golf-related. One of his most well-known products is the drink known as the Arnold Palmer, which is a combination of iced tea and lemonade. Palmer would have ranked13th in Forbes look at the worlds highest-paid athletes(active athletes only). Palmer's grandson, Sam Saunders, is also a professional golfer. He designed golf courses, launched wine labeland an apparel company featuring his famous umbrella logo. Fortunately, everything was laid out well for how things would be distributed in the event of his death. He was the owner of Bay Hill Club and Lodge in Orlando, Florida; the lodge hosts the Arnold Palmer Invitational on the PGA Tour. Andrew Redington/Getty Images #2. Palmer had won more than 22 Ryder Cup matches and had also captained Team USA to two victories, in addition to holding or being tied for the records for youngest captain, most career singles points and most points in a single Ryder Cup. [45] He first visited Orlando in 1948 during a college match. In 2014, Palmer underwent a pacemaker implant procedure for an irregular heartbeat, said Golf Digest. Palmer's bag from the 1975 Ryder Cup was also placed on the first tee as a tribute. 2023 Celebrity Net Worth / All Rights Reserved. His website, which is now a tribute to him and memorial, says, It all began in the 1960s when Arnold Palmers go for broke style of golf bolstered a legion of fans who were coined by the press as Arnies Army. By the late 1960s Jack Nicklaus and Gary Player had both acquired clear ascendancy in their rivalry, but Palmer won a PGA Tour event every year from 1955 to 1971 inclusive, and in 1971 he enjoyed a revival, winning four events. [70], R256, R128, R64, R32, R16, QF, SF = Round in which player lost in match play. The drink combination is sold under the Arnold Palmer trademark by Arizona Beverage Company since 2002, featuring a picture of Palmer and his signature on the bottle. In addition to Palmer's impressive list of awards, he was bestowed the honor of kicking off the Masters Tournament beginning in 2007. [41] His grandson, Sam Saunders, is a professional golfer[10] who grew up playing at Bay Hill, where he won the club championship at age 15. British fans were excited about Palmer's playing in the Open. This mark falls short of both Nicklaus 73 career wins and Woods current total of 82 career wins. Palmer had a diverse golf-related business career, including owning the Bay Hill Club and Lodge in Orlando, Florida, which is the venue for the PGA Tour's Arnold Palmer Invitational (renamed from the Bay Hill Invitational in 2007), helping to found The Golf Channel, and negotiating the deal to build the first golf course in the People's Republic of China. Following his death, Palmer's multi-million dollar fortune was split between his daughters, second wife, employees, and charity: Arnie's Army. pic.twitter.com/h9vfwffLBm, Gerry Dulac (@gerrydulac) September 29, 2016. Before Ben Hogan won that championship in 1953, few American professionals had traveled to play in The Open, due to its extensive travel requirements, relatively small purse, and the style of its links courses (radically different from most American courses). Palmer was also a member of the American Society of Golf Course Architects. Remembering Arnold Palmer's work as pitchman for Cadillac", "Golf icon Arnold Palmer was also an auto industry player", "Arnold Palmer Motors near Latrobe will close Dec. 1 after 36 years", "RIP, Arnold Palmer: Obama, Nicklaus, Woods and others pay tribute to 'The King', Arnold Palmer:100 things to know about The King, "50 Greatest Golfers of All Time: And What They Taught Us", "Arnold Palmer joining exclusive gold club", "Arnold Palmer receives Congressional Gold Medal", "Golfer Arnold Palmer Honored With Congressional Gold Medal", "Nicklaus to join Palmer as honorary starter at Masters", "Player to Join Palmer, Nicklaus as Honorary Starter at 2012 Masters", "Arnold Palmer's Grandson Makes Cut for US Open", "Palmer gets remarried in Hawaii ceremony", "Arnold Palmer dies, Orlando loses its king of sports and charity", "1985 Hertz Commercial: O.J. The Arnold Palmer line of beverages,based on Palmers preferred blend of ice tea and lemonade, was launched in 2001. He attended Wake Forest College on a golf scholarship, but left after his close friend Bud Worsham passed away. "It gave me confidence I could compete at the highest level of the game. Once Palmer left the Guard, he returned to the world of competitive golf. Among his many titles and accolades, Palmer was the first person to make a million dollars from golf. He was a part of the Big Three in golf with the great Jack Nicklaus. Martin Slumbers, chief executive of The R&A, called Palmer "a true gentleman, one of the greatest ever to play the game and a truly iconic figure in sport". Explore Arnold Palmer's Bio-Wiki, net worth & salary in 2022. 's girlfriend? "[8] When reporters there asked Gene Littler who the young golfer was that was cracking balls on the practice tee, Littler said: "That's Arnold Palmer. That's enough to make him one of the 10 richest athletes of all time. Amateur in Detroit and made the decision to turn pro in November of that year. Arnies Army is focused largely on the health and wellness of children through philanthropic causes like the Arnold Palmer Medical Center in Orlando. [68], A Golden Palm Star on the Palm Springs Walk of Stars was dedicated to Palmer on January 1, 2017. Amateur Championship in 1954. [66], Two days after a 1711 victory, which marked the first American Ryder Cup triumph since 2008 at Valhalla and which Love dedicated to Palmer, the majority of the team attended the memorial service for Palmer at St. Vincent College in Latrobe and also brought the trophy after Palmer's daughter Amy asked the team if they could do so. Martin Slumbers, chief executive of the Royal & Ancient, called Palmer "a true gentleman, one of the greatest ever to play the game and a truly iconic figure in sport". From 1955 to 1973, he won 62 PGA Tour titles. His estate made over $40 million in the 12 months after his death in 2016. More wins followed in the next couple of years, as Palmer continued to raise his status in the game. Palmer's most prolific years were 19601963, when he won 29 PGA Tour events, including five major tournaments, in four seasons. September 10, 2015, 85th birthday - Wednesday, ? Yet from the time he passed his prime in the early 70s, Palmer began branching out into a variety of business interests. In 1961 and 1962, he won the Open Championship. Per the Pittsburgh Post-Gazette, w hen it came to his will, he left his estate to his second wife, two daughters, his foundation, and employees that he picked to be beneficiaries. He attributed the fortune by participating in a number of golf tournaments in his career. He did not quit. WATCH: Arnold Palmer Memorial Service Live Stream Online, Alastair Johnson, CEO of Arnold Palmer Enterprises, told The Associated Press that Palmer died Sunday afternoon in Pittsburgh of complications from heart problems, ABC News reported. Arnold was married to Winifred Walzer for 45 years. He was awarded the Presidential Medal of Freedom in 2004 and the Congressional Gold Medal in 2009. He has also ventured into golf business and has designed above 300 golf courses across the world. He received a golf scholarship and went to Wake Forest College. [46] That included building one of the premier events on the PGA Tour there along with his contributing to new hospitals. Fellow legend Jack Nicklaus said at that time, according to Golf Digest: I know he is doing what is in the best interest of his health and for future opportunities to get back up on that tee with driver in hand. Arnold Palmer has passed away at 87 years old. The endorsements kept piling up thanks to Arnold's likability and "every-man" persona. Palmer was the first athlete to reallyturnproduct endorsements into an enormous money making machine that lasted his entire life. In 1960, he won the Hickok Belt as the top professional athlete of the year and Sports Illustrated magazine's "Sportsman of the Year" award.