kpop fans demographics

(Photo by Jordan Strauss/Invision/AP). Korean Foundation for International Cultural Exchange. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. You need at least a Starter Account to use this feature. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. As for the occupation, most of them are students followed by nurses or caregivers. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. to incorporate the statistic into your presentation at any time. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Currently, you are using a shared account. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. This is consistent across both Instagram Followers and YouTube Views. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. K-pop is a genre of South Korean popular music. Why K-Pop Marketing Strategies Are Taking Over - The Influence Agency Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. K-pop fans are now even making fan videos about Anonymous itself. There are 240 respondents in this survey with 140 of them come from the US. However, Africa is completely ignored in the discussion. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. You can find all of the codes I used in this project here. So, whats the most favorite K-pop group based on this survey? In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Mamamoo arent on that list, but I know they have more female listeners too. [PORTABLE] Kpop-fan-demographics - Weebly to incorporate the statistic into your presentation at any time. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. K-pop acts take up the three top spots on Billboard's Social 50 Chart. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. You'll see that there is a near-linear relationship between followers and mentions. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A - PubMed They appoint South Korean stars as brand ambassadors . Would love your thoughts, please comment. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Does It Really Matter If A Lot Of BTS Fans Are 'Little Girls'? - ED Times Vivid Seats. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A Social "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Who likes BTS? A survey of 400,000 fans around the world - koreatimes Interestingly, are .. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Even some of the adults are just annoying because they like to argue about everything. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. What Kind of K-pop Fan Are You? (Updated!) - Kpop Profiles This is a short 5-question survey about the demographics of members of the K- Pop fandom. Following the US, there are 31 respondents from Europe and 28 from Canada. This game allows players to create or direct their own stories through the members of the BTS. South Korea: K-pop popularity in the U.S. | Statista Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. There are also historical and economic ties with the region. can someone list what groups on the list? How K-Pop Stans Became an Activist Force to Be Reckoned With After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. The industrys significant growth also leads to the significant growth of a number of fans all around the world. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. However, the popularity of the kpop genre is that as been spreading across the nation. 9 Kpop Demographics That Will Change The Way You See Kpop ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. In addition, regardless of the fans demographic such as religion . On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. First thing first, well see the demography of the surveys respondents. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Check your email for magic link to sign-in. These trends are unsurprising for several reasons. Access to this and all other statistics on 80,000 topics from, Show sources information Please create an employee account to be able to mark statistics as favorites. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Please create an employee account to be able to mark statistics as favorites. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. 4. aespa . How K-Pop Took Over America: A Timeline - Nylon (February 14, 2022). K-Pop Activism and U.S. Politics, Explained - Vulture fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. So again pick an age. Most fans really are early teens or in the 20s range. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). . With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Korean Foundation for International Cultural Exchange. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. (February 25, 2020). This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. For years, Beliebers stood above all other fan armies on social media. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. A Deeper Look at Why BTS Has Thrived in America - Vulture BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. As soon as this statistic is updated, you will immediately be notified via e-mail. Hope it can give you helpful insights or interesting facts about K-pop. 1. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. Japan, the second largest music market after the United States, has a massive K-Pop following. That is about 15,000 more than expected for an artist with her 85 million followers. FYI, this is . This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). 19, 2017, in Los Angeles. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. 7) when looking at Instagram Followers. Korean Foundation for International Cultural Exchange. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Then you can access your favorite statistics via the star in the header. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. 1. Kpop - SlideShare You need at least a Starter Account to use this feature. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. In part, this is due to South Koreas position as an economy driven by exports. Fans waited in line for days to see . K-pop fans are creative, dedicated and social - we should take them ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Male idol groups are usually like 95%+ women. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Made by: sunshinejoonie. If you are an admin, please authenticate by logging in again. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. As a Premium user you get access to background information and details about the release of this statistic. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. In, Korean Foundation for International Cultural Exchange. Korean Foundation for International Cultural Exchange. "Popularity of South Korean pop music (K-pop) in the United States in 2019." 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Are you interested in testing our business solutions? Data Shows BTS Is Gaining More Diverse Fans And Growing In - Kpopmap Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . Spanish tracks and collaborated with local artists. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . K-Pop itself has been crafted with the goal of accessibility in mind. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Are K-Pop fans living in the West mostly Asian? - Quora How K-Pop Fans Actually Work as a Force for Political Activism in 2020. Kpop Group Gender Balance Question : r/kpophelp - reddit You need to sign in so you can join the quiz. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! Opinions expressed by Forbes Contributors are their own. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. There are also historical and economic ties with the region. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. This is consistent across both Instagram Followers and YouTube Views. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Get full access to all features within our Business Solutions. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. The Western Hemisphere: K-Pop Consumption and Engagement. Meanwhile, all transgender respondents with a total of 4 people come from the US. There was some surprises like Loona's female count being so high, 70% is really high for girl group. Because most of kpop fans are tweens and teens. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. [Online]. Like to Laugh. All Rights Reserved.